Post by RedMoon11 on Apr 19, 2017 16:10:58 GMT
Apr 17, 2017 20:32:01 GMT dit said:
Courtesy of Holly on Twitter, this was captioned 'Man tries vegetablist burger'. Love his expression.
The photo came from this article in The Sunday Times Magazine -
I've posted just Jeremy's part since the whole article is very long
Can the Impossible burger save the world?
Meat is the biggest cause of greenhouse gasses. Hence Bill Gates and Google’s latest big idea — a meat-free burger made in a laboratory from plants, but which bleeds and sizzles. Now it’s coming to Britain. Nick Rufford reports and Jeremy Clarkson tucks in
Clarkson’s mission impossible
If they think that the United States Cattlemen’s Association is going to be a problem, Impossible Foods hasn’t bargained for Jeremy Clarkson. A scourge of “vegetabalists”, he wrote in The Sunday Times his own suggestion for tackling the global problems caused by livestock: instead of eating cattle, eat a vegetarian. So how would he react to the Impossible burger? The Sunday Times arranged a blind trial (unofficially — Impossible Foods prefers its products to be tested under scientific conditions) at one of Clarkson’s favourite restaurants. For impartiality, it should be pointed out that the burger looked distinctly jet-lagged by the time it arrived in London after an unrefrigerated 10-hour flight from Los Angeles. Chefs at the diner did their best to restore its original texture and shape, but it was clear it had seen better days.
Clarkson began the test with a series of excuses, explaining that his taste buds might trick him into making the wrong choice because of damage caused by years of smoking. The Impossible burger and a meat burger were served side by side, each in a bun with garnish. Clarkson sampled both. After some deliberation, he chose correctly. Characteristically magnanimous in victory — not — he then launched into a diatribe against “vegetabalists”. “Beef farmers of the world, relax,” he said, triumphantly. “If you’re going to be a vegetarian, you can’t say, ‘I want my vegetables to look like meat.’ You just have to accept that you’ve got to eat like a budgerigar. If there’s some other commercial reason for doing it [making burgers from plants], then fair enough. But just for vegetarianism — pah! Go and eat seeds, sit on a perch and crap on sandpaper. If that’s how you want to live life, that’s fine. Just don’t come crying to me.”
Yet when pressed on his verdict, he admitted that the Impossible burger tasted “OK”. “I mean, there’s nothing wrong with it,” he conceded. By Clarkson’s standards, that’s high praise. Gates and Google, you may be onto something.
Clarkson’s rating: 3.5/5
Jeremy Clarkson tries the meat-free "Impossible burger"
Published on Apr 19, 2017
Can this burger save the world? Meat is one of the biggest causes of greenhouse gases. Hence Bill Gates and Google's latest big idea: a meat-free burger made in a laboratory from plants, but which bleeds and sizzles. Now it's coming to Britain.
Watch Sunday Times Driving columnist Jeremy Clarkson take the Impossible burger challenge.
Read the article in full at www.driving.co.uk/news/lifestyle/impossible-burger/
