Post by Wyvern on Apr 21, 2011 20:41:25 GMT
www.businessandleadership.com/marketing/item/29685-clarkson-is-nnis-top/
An ad for the Skoda Yeti, created by OwensDDB and incorporating a quote by Top Gear’s Jeremy Clarkson, has been named the NNI Press Ad of the Month award for February.
The art director for ‘Clarkson’ was Donal O’Dea, while Adrian Cosgrove was responsible for copywriting. Media planning was carried out by Mediacom’s Garret O’Beirne.
‘Clarkson’ was chosen by judges Pearse McCaughey of Cawley Nea and Conor Bofin of First Advertising. Both were impressed by the ad’s single-minded clarity.
“This is a simple, clean and bold presentation for a brand that needs to instil confidence,” said McCaughey. “The classic layout does that by letting the quote do all the work. After all, if it’s good enough for Jeremy!”
Bofin described the ad as an excellent piece of clear communication. “Strong branding. Just enough copy. The writer did his job by not adding anything to a really powerful quote.”
‘Clarkson’ will now go forward to the 2011 NNI Press Ad of the Year awards, where it will be judged alongside all the winners and runners-up from this calendar year.
An ad for the Skoda Yeti, created by OwensDDB and incorporating a quote by Top Gear’s Jeremy Clarkson, has been named the NNI Press Ad of the Month award for February.
The art director for ‘Clarkson’ was Donal O’Dea, while Adrian Cosgrove was responsible for copywriting. Media planning was carried out by Mediacom’s Garret O’Beirne.
‘Clarkson’ was chosen by judges Pearse McCaughey of Cawley Nea and Conor Bofin of First Advertising. Both were impressed by the ad’s single-minded clarity.
“This is a simple, clean and bold presentation for a brand that needs to instil confidence,” said McCaughey. “The classic layout does that by letting the quote do all the work. After all, if it’s good enough for Jeremy!”
Bofin described the ad as an excellent piece of clear communication. “Strong branding. Just enough copy. The writer did his job by not adding anything to a really powerful quote.”
‘Clarkson’ will now go forward to the 2011 NNI Press Ad of the Year awards, where it will be judged alongside all the winners and runners-up from this calendar year.
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