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Post by dit on Jan 28, 2014 1:00:49 GMT
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Post by FizzyLogician on Jan 29, 2014 0:06:50 GMT
Lovely, a merger of 19th century thinking with 21st century technology. Just what the world needs.
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Post by Wyvern on Jan 29, 2014 3:26:44 GMT
One day businesses will learn to keep their marketing strategies to themselves, because there's always a risk that people will see marketing to one group as exclusion of another, when of course it isn't; viewers are viewers in the end, whether they fit the profile of the target demographic or not. But setting up a channel with no target demographic is a recipe for disaster, because it governs everything from the way the channel is marketed to the programmes that make it onto the schedule. Gender profiling is a part of that (Dave, for example, was initially targeted at a predominantly male demographic, while Really is quite literally its sister channel, aimed at a largely female audience).
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