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Post by dit on Apr 26, 2016 16:51:24 GMT
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Post by RedMoon11 on Apr 27, 2016 0:17:44 GMT
So basically it will be a motoring-themed website like the old TG one but with added fan/user content. I wish they would make these announcements without all the tech geek corporate speak  I will be looking forward to reading and viewing the content on DriveTribe. Hopefully, it will be friendly to someone like me who isn't "into" cars but enjoys reading and watching what Clarkson. Hammond and May have to say about them. I have cars and drive them, I've watched some F1 and Indy car races on TV but I'm not a gear head or car nut. |
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Post by RedMoon11 on Apr 27, 2016 2:01:03 GMT
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Post by RedMoon11 on Apr 30, 2016 6:51:40 GMT
Ex-Top Gear trio Clarkson, Hammond and May to launch DriveTribe websiteSite, which will feature content from celebrities, professionals and the public, is separate from their Amazon seriesJasper JacksonTuesday 26 April 2016 14.50 BST Former Top Gear presenters Jeremy Clarkson, Richard Hammond and James May are launching a website featuring content made by celebrities, professionals and motoring fans. The project, DriveTribe, also has Top Gear producer Andy Wilman on board, but is completely separate from the new series the four are making for Amazon, which is set to debut this autumn. The trio have linked up with Ernesto Schmidt, a tech entrepreneur who recently left Beamly, the TV app startup founded with iPlayer developer Anthony Rose. The project is self-funded by the former Top Gear partners and Schmidt, with an initial outlay potentially in the millions. It currently has 20 staff, but is aiming to build the number up to 60 at launch. The site, which already has Facebook, YouTube and Twitter accounts but will not be up and running until the autumn, will aim to provide specific content tailored to different parts of the car-loving community using targeting based on attributes such as age, location and interests. Hammond compared the new platform to TripAdvisor and Twitch, the Amazon-owned site where enthusiasts can watch amateurs and professionals play videogames. He said: “Gamers have got Twitch, travellers have got TripAdvisor and fashion fans have got, oh, something or other too. But people who are into cars have got nowhere. There’s no grand-scale online motoring community where people can meet and share video, comments, information and opinion. DriveTribe will change that. And then some.” The founders believe there is a huge gap in the market for digital car content, despite the existence of online communities such as Car Throttle and forums build up around Top Gear, which will return to screens next month. www.theguardian.com/media/2016/apr/26/top-gear-clarkson-hammond-may-drivetribe-amazon
Former Top Gear trio hope to create an online universe for car fans
By Jordan Golson on April 25, 2016 07:01 pm
Jeremy Clarkson, Richard Hammond, and James May — the trio of presenters from BBC's Top Gear who have a new show in the works for Amazon — have invested heavily in a new company that is aiming to create the ultimate online destination for fans of cars and the show. It's called DriveTribe and it is, at first glance, a sort of SB Nation for car nuts (and perhaps, eventually, fashion or food or entertainment nuts, the company says). To say it's ambitious is an understatement. Not only is the company looking to create the digital home for Clarkson, Hammond, and May, but the founders believe there is a massive, untapped market of underserved car enthusiasts that they can capture. Comparing DriveTribe to Twitch for video games or TripAdvisor for travel, company representatives said there was no single, massive online destination for motoring enthusiasts. DriveTribe has been in stealth mode since December, with funding coming in a Series A round directly from Clarkson, Hammond, May, and Andy Wilman, the longtime executive producer for Top Gear who followed the trio to Amazon. Funding amounts weren't disclosed. DriveTribe CEO Ernesto Schmitt would only say that the round was similar to what you'd expect in a Series A. (Series A rounds often stretch well into the millions of dollars.) The editorial side of the company is set up into a number of "tribes" that will be led by individual content creators. Each of the three presenters will have their own tribe, but the company also envisions tribes focusing on different niches in the automotive world. Fans of Mustangs or Camaros could have their own tribes, while Jeep lovers and air-cooled Porsche owners could have their own. Users would "join" tribes that reflect their motoring interests, while the overall DriveTribe brand would unite everyone. Content would be created by the three presenters, a dedicated, yet-to-be-hired editorial staff of between 15 and 30 full-time members, as well as attracting "stars, bloggers, writers, and videographers" to create their own content. The goal is to convince the best and brightest from around the automotive world to create content for DriveTribe, rather than for competing platforms like YouTube or Facebook. The company currently has 20 employees — mostly engineers working on building the technology — with a total of 60 employees (including editorial) planned by year's end. In a briefing this week, Schmitt spent a lot of time talking about the technology that DriveTribe is building, drawing comparisons to the content management system that Vox Media — The Verge's parent company — uses. It will, apparently, allow each "tribe" to create content that will be delivered across multiple platforms (Facebook, Instagram, Snapchat), while automatically tailoring headlines, images, and layout to individual consumers. Media companies are spending hundreds of millions of dollars on technologies like these, and, while it sounds excellent, actually executing on the vision is another matter entirely. And I'm not at all clear why it's all necessary in this case, considering that Hammond, Clarkson, and May aren’t part of the show — they are the show. Creating content that people want to read is usually the hard part. With these three, that's already done. My hunch is that the three of them feel burned by the BBC and desperately want to avoid any corporate interference with what they're creating. That's a worthy goal, but they don't need to spend millions on a custom tech stack to do it. Just write (and film) awesome stuff. Top Gear's loyal audience will come in droves. So, what about the high-budget show that the trio has started filming for Amazon? DriveTribe doesn’t have any direct connection. Instead, it will exist alongside it, complementing it with all the non-show stuff that Clarkson, Hammond, and May will do. The hope is to build a massive, all-encompassing automotive site (and perhaps expand to other verticals like fashion in the future). But why bother? Just build the online home for the beloved threesome. That seems easier. www.theverge.com/2016/4/25/11504340/top-gear-jeremy-clarkson-drivetribe-hammond-may-wilman-website
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Post by RedMoon11 on Apr 30, 2016 6:55:02 GMT
All the motoring tribes under the sunLaunching Autumn 2016For press enquiries please contact: edward.whitehead@freuds.comWe are hiring - take a look here: drivetribe.com/join-usSign up for early access: drivetribe.com/ About drivetribeJeremy Clarkson, Richard Hammond and James May have partnered with some of the leading figures in tech and media to create Drivetribe. A new digital home for motoring fans structured into different "tribes" (each with their own unique characteristics and personality) hosted by stars, writers and videographers who will generate and curate their own content for fans. Find out more about drivetribe on Crunchbase | LinkedIn or read our latest press coverage. We are looking for experienced product managers, designers, scala developers, front-end engineers, mobile developers, devops and QA based at Drivetribe's HQ in London's Kings Cross. Click to get details about our current job openings: drivetribe.com/join-us* IOS Developer * Android Developer * Scala Engineer * Frontend Engineer * Product Manager * UX / UI Designer
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Post by RedMoon11 on Jul 1, 2016 13:38:43 GMT
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Post by RedMoon11 on Jul 1, 2016 13:41:10 GMT
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Post by RedMoon11 on Jul 1, 2016 13:58:01 GMT
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Post by RedMoon11 on Aug 4, 2016 17:32:57 GMT
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Post by RedMoon11 on Aug 4, 2016 17:36:20 GMT
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Post by RedMoon11 on Aug 4, 2016 17:37:36 GMT
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Post by RedMoon11 on Aug 17, 2016 18:31:53 GMT
DriveTribe Revs Up $5.5M for Auto Enthusiast MediaBy SCOTT MARTIN Aug. 17, 2016 9:00 a.m. ET Gear heads are the next stop for social-driven content. British TV show Top Gear’s former hosts and an executive producer have joined forces with a media executive to cofound car enthusiast media upstart DriveTribe, which is expected to launch in November. The popular TV show’s former hosts Jeremy Clarkson, Richard Hammond, James May and former executive producer Andy Wilman have developed the auto media company with fellow co-founder and DriveTribe CEO Ernesto Schmitt, a social marketing executive. “You think of the media business as being a content business, but it’s really a distribution business,” said Mr. Schmitt. “[DriveTribe] It’s about highly produced as much as about user-generated.” DriveTribe aims to offer a mix of auto enthusiast media including videos and stories that will initially be distributed on Facebook but eventually aimed at Snapchat and Instagram. The startup plans to develop its own auto enthusiast content and to become a hub for user-generated content and engagement. It plans to create social interactivity among groups of auto fan types, or tribes. DriveTribe’s tribes are set to be hosted by Messers. Clarkson, Hammond, and May and intend to include celebrities, writers videographers and others in the mix. Started in December of 2015, DriveTribe on Wednesday said it has raised $5.5 million in a Series A funding led by Breyer Capital with participation from Atomico and individual investors. DriveTribe is being developed for the social era of media consumption. The startup media company intends to deliver its auto enthusiast media to wherever consumers may flock on social destinations, targeting stories directly to individual interests. The company plans to turbocharge headlines much in the way Vice Media and Vox Media do in a process of constant A-B testing known as multistage distribution engine testing for social optimization. DriveTribe has developed its own content platform for distribution optimization, according to Mr. Schmitt. To aid in that effort, the media upstart has hired a former BuzzFeed U.K. managing editor to help drive its content. To make money, the startup doesn’t plan to pursue traditional online display advertising. Instead, the object is to go after native advertising, or branded advertising, similar to what Vice Media does, said Mr Schmitt. “I think that is the way that advertising is going. I have a lot of car advertisers coming to us,” he said. “It allows them to target their advertising.” DriveTribe has 32 employees working in London. The company plans to launch on iOS, Android and a website when it goes live in November. www.wsj.com/articles/drivetribe-revs-up-5-5m-for-auto-enthusiast-media-1471438802
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Post by RedMoon11 on Oct 25, 2016 11:11:37 GMT
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Post by RedMoon11 on Oct 27, 2016 7:35:42 GMT
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Post by RedMoon11 on Nov 27, 2016 14:55:14 GMT
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Post by RedMoon11 on Nov 27, 2016 14:59:59 GMT
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Post by dit on Nov 28, 2016 17:14:48 GMT
Yes, I know I'm out of step with the rest of the world on this, but I see no reason why I MUST be on facebook in order to qualify as a human being. Which rant, of course, is because I can't find any way of getting onto DriveTribe. The Twitter link doesn't seem to do anything except tell me that DT is full of lovely things, but can only be accessed through facebook. Booo!   |
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Post by slfriend79 on Nov 29, 2016 14:14:19 GMT
Yes, I know I'm out of step with the rest of the world on this, but I see no reason why I MUST be on facebook in order to qualify as a human being. Which rant, of course, is because I can't find any way of getting onto DriveTribe. The Twitter link doesn't seem to do anything except tell me that DT is full of lovely things, but can only be accessed through facebook. Booo! You are not alone. I REFUSE to make an account on FaceBook... Which drives my daughters nuts.  |
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Post by RedMoon11 on Nov 29, 2016 16:29:12 GMT
Twitter logins are on the way!  |
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Post by RedMoon11 on Nov 29, 2016 16:50:08 GMT
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Post by RedMoon11 on Dec 4, 2016 13:46:35 GMT
Clarkson, Hammond and May on Drivetribe, the New Social Network for Motoring Enthusiasts
Gizmodo By Tom Pritchard on 29 Nov 2016 at 6:30AM  Yesterday Jeremy Clarkson, Richard Hammond, and James May publicly launched their brand new social network. It's called Drivetribe, and it's designed to be a place on the internet where people can go and discuss all things motoring. I got to speak to the three of them about this new endeavour, and to learn exactly what Drivetribe is all about. www.gizmodo.co.uk/2016/11/clarkson-hammond-and-may-on-drivetribe-the-new-social-network-for-motoring-enthusiasts/
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Post by RedMoon11 on Dec 15, 2016 8:23:24 GMT
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Post by RedMoon11 on Mar 7, 2017 12:27:06 GMT
Grand Tour stars at wheel of new website adventure
Hammond, May and Clarkson are hoping Drivetribe represents where media is goingJames Hurley 15 February 2017  James May, Richard Hammond and Jeremy Clarkson, who calls their idea “YouPorn for cars”, take the plan seriously, hiring a Tesco executive to head it
DRIVETRIBEWeekends tend to be something of a busman’s holiday for Richard Hammond. “I spent all day Saturday composing a piece about a Bentley S1 I’d put whitewall tyres on,” says The Grand Tour and former Top Gear presenter. “Don’t sit next to me in a bar, it’s terribly boring.” Thanks to a start-up co-founded by Hammond, 47, his co-presenters Jeremy Clarkson, 56, and James May, 54, and their producer Andy Wilman, motoring enthusiasts now have a chance of finding fellow petrolheads who share their often peculiar obsessions, from “horizontally-opposed air cooled twin engines to adventuring in Volkswagen Beetles”. Drivetribe, which launched late last year, is a motoring website that combines a user generated editorial platform with a social media site. The company itself is no weekend hobby for the former Top Gear team. They have hired Ernesto Schmitt, a former Tesco and EMI executive, to run the business. Its shareholders include 21st Century Fox, which has invested $6.5 million, as well as Atomico and Breyer Capital, venture capital firms. “YouPorn for cars” was Clarkson’s straightforward description of the site’s aims, although Hammond insists there’s a little more to it than that. Articles, photos and videos produced by Clarkson, Hammond and May and other contributors including Mark Webber, the former Formula One driver, sit alongside content created by tens of thousands of ordinary users. The site is arranged by “tribes” organised around particular interests, which range from the throwaway — one group is nothing more than photos of dogs in vehicles — to the all too serious. A tribe called “vintage modders”, a group dedicated to the modification of classic cars, has more than 175,000 members. “When you come to any form of [social media] platform, there’s normally an opportunity to join with people you already know. Wouldn’t you rather join under the banner of something you’re interested in?” explains Hammond. “If your interest is Formula One cars or Ferraris, you rummage about, connect with a subject and through that connect with like-minded people who share your interest.” With none of Drivetribe’s founders short of money — Amazon is thought to have paid about $250 million to bring The Grand Tour to its on-demand service — the start-up represents an attempt to stay ahead of a shifting media landscape, Hammond says. The team’s departure from the BBC, after Clarkson infamously punched a Top Gear producer, represented a “chance to start again”, he adds. “We wanted to be part of where television is going and on-demand services are the way TV is consumed now. But that’s not as far as things can go. “The whole business of disseminating and consuming ideas is changing. At the same time, for the first time in years, car manufacturers are going to make huge mistakes we can savour and enjoy, or huge steps forward that will change the way the world works and save resources. “If the car industry and the media are both going through a massive sea change, I’d be a lazy fool if I didn’t use the last 30 years of my career to get myself a ticket to this show. When content is undergoing massive change, why would we want to miss out on the excitement?” Drivetribe users can simply follow tribes or start their own. Even when someone is writing about an obscure subject, the idea is to encourage competition among contributors. The articles and tribes that have the most resonance will be promoted to a relevant audience segment. “Like in football, rivalry is half the fun,” says Mr Schmitt, 45. Drivetribe also aims to learn from visitors’ habits to point them towards the content they are most likely to enjoy. The site is barely three months old but appears to have got off to a solid start. It enjoyed two million content views per day in January, Mr Schmitt says, and more than 250,000 pieces of content have been created on the site so far. “That’s fast enough because we are still developing,” says Hammond. “We’re restraining the urge to run off and try and make it huge by week two. Because we still want it to be standing by week three.” Monetising through super-targeted ads
With its combination of applying user data, encouraging competition and creating a “long tail” of lots of niche content, Drivetribe is attempting to apply the principles of online advertising to an editorial platform, Ernesto Schmitt, its chief executive, says (James Hurley writes). He predicts this approach will become the “norm” in publishing, and the possibility of expanding the Drivetribe approach to cover areas such as food, fashion and music is being discussed. “Media companies have for decades talked about content and communities but what has it actually meant? Putting comments at the bottom of an article. What we’re trying to do is build a next generation media business.” Manufacturers including Porsche, Honda, Citroën and Mercedes-Benz have established a presence on Drivetribe but there’s no detailed plan yet on how the site will make money. However, Mr Schmitt says: “No category attracts a bigger media spend than motoring. With a highly engaged user you know everything about, it lends itself perfectly to advertising. “It is not going to be traditional display advertising, ever. It’s more about using the power for data for very targeted, tailored messages. The potential for monetisation is huge but we’re not going to do that until much later in the year.” www.thetimes.co.uk/article/top-gear-stars-take-new-grand-tour-into-the-web-fj3mbxp59
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Post by RedMoon11 on May 24, 2017 5:32:38 GMT
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Post by RedMoon11 on May 24, 2017 5:44:40 GMT
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Post by RedMoon11 on Jul 18, 2018 12:32:58 GMT
PIT STOP
The Grand Tour’s Hammond and May ‘bump into’ Sebastian Vettel at petrol station after he wins British Grand Prix at Silverstone Richard Hammond and James May stun motorists at a petrol station with a special appearance from Sebastian VettelBy Elisha Chauhan, Digital Motors Editor 10th July 2018, 3:39 pm GRAND Tour presenters Richard Hammond and James May stopped to refuel at a petrol station near Silverstone where they "bumped into" British Grand Prix winner Sebastian Vettel. Motorists were shocked to stumble across the trio who were filming for the presenters' car website DriveTribe.
Sebastian Vettel was spotted at the Towcester Shell petrol station
While May arrived in a Ferrari 458, Hammond had an old Opel Kadett towed from his Herefordshire home so that he didn't have to endure driving it all the way at its max speed of 45mph. The former Top Gear hosts were recording a segment to find out which car is best. Judging from the images, May's 480-horsepower car looks to have unsurprisingly won the challenge. Vettel, meanwhile, took the time to speak to the crowds that had gathered at the Towcester Shell petrol station.
Hammond had his Opel Kadett towed from Herefordshire
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Post by RedMoon11 on Jul 18, 2018 14:12:55 GMT
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Post by slfriend79 on Jul 21, 2018 1:04:25 GMT
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Post by RedMoon11 on Jul 22, 2018 15:31:26 GMT
twitter.com/DRIVETRIBE/status/1020945770403397632
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Post by RedMoon11 on Jul 22, 2018 15:35:10 GMT
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On Monday, Jeremy Clarkson, Richard Hammond & James May are launching DRIVETRIBE to the world, LIVE and UNSCRIPTED, right here. Ready for this?
